The new season

Effortless Elegance

Timeless pieces in soft, neutral tones.

DRESS MORE, PAY LESS

Mix and match your favourites — the more you add, the more you save.

2 items = 10% off
3 items = 15% off
4 items = 20% off

Discount applied automatically at checkout.

Bestsellers

Ruby the Label

RUBY THE LABEL is for the woman who dresses with intention. Luxurious, confident and rather unapologetically chic — because you deserve nothing less, darling.

This is Ruby. Wear it your way. 

  • Frequently asked questions

    Do you offer free shipping?

    Yes — shipping is free on all orders.

    How can I track my order?

    As soon as your order has been dispatched you will receive an email with a tracking link.

    How do I choose the right size?

    Our pieces generally fit true to size. If a style fits differently, we mention it in the product description. If in doubt, contact us and we will gladly help.

    How do I return an item?

    You can return your order within 30 days. Read our shipping & returns page or contact us to get started.

    How can I contact you?

    Send us a message through our contact page and our team will get back to you as soon as possible.